Michael Jacobson

Michael Jacobson is the Chief Executive Officer of French Florist, a company that aims to innovate within the retail florist industry. His journey began when he helped his uncle, a struggling florist, leading him to purchase the business and transform it with a focus on technology, branding, and customer experience.

Michael highlights French Florist's accomplishments, including an online fulfillment model that processes 150-200 daily orders and rapid growth to four locations, making it the largest florist in Los Angeles with a projected $10 million revenue for one shop this year. He is developing a franchise model to support local florists and offers extensive training through French Florist University with over 300 videos.

Michael discusses the challenges facing the floral industry, notably its high fragmentation, with around 30,000 shops in the U.S. and no dominant brand, which complicates efforts to establish a recognizable name. Additionally, he seeks to modernize the industry while supporting traditional mom-and-pop shops, balancing the tension between competition and collaboration.

Michael's shoutout extends to all industry professionals, florists, and anyone interested in the floral business who may want to connect or discuss ideas. He emphasizes the importance of building a community where collaboration and support can thrive within the floral industry.

Ways to connect with Michael Jacobson:

🔗 Email: michael@frenchflorist.com

🔗 Website: https://www.frenchflorist.com/

🔗 Pinterest: https://in.pinterest.com/frenchflorist/

🔗 YouTube: https://youtube.com/c/FrenchFloristLosAngeles

🔗 Yelp: https://www.yelp.com/biz/french-florist-los-angeles

🔗 Company Facebook: https://www.facebook.com/frenchflorist

🔗 Company Instagram: https://www.instagram.com/frenchflorist

🔗 Company LinkedIn: https://www.linkedin.com/company/french-florist/

🔗 Personal LinkedIn:https://www.linkedin.com/in/michaelrichardjacobson/

I highly suggest you watch this entire exchange between Michael Jacobson⭐️Todd Westra 📈

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Full episode details here: https://links.growthandscaling.com/460

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