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458 Behind the Scenes: Building a Brand That Helps Families Rest Easy

Kevin Lavelle

November 27, 2024โ€ข2 min read
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Kevin Lavelle is a father, husband, and two-time founder known for creating groundbreaking products that improve people's lives. He invented Harbor's world-leading baby monitor and Remote Night Nanny service, helping tired parents reclaim over a billion hours of sleep. Kevin also founded Mizzen+Main, the first performance fabric dress shirt, which revolutionized menswear and generated nine-figure revenue.

Kevin highlights co-founding Harbor to improve baby monitors with direct connections, cloud features, and smart audio filters, plus affordable professional sleep support. He also shares lessons from growing Mizzen in Maine, emphasizing athlete partnerships, podcast sponsorships, and the importance of distribution and customer feedback.

Kevin discusses early challenges at Mizzen in Maine, including uncertain sales, finding effective marketing, and penetrating wholesale markets. He overcame rejection by building value for store owners and stresses the importance of customer interviews to understand the target market and drive growth.

Kevin gives a shoutout to professional athletes and Tim Ferriss for boosting Mizzen in Maine, with Ferriss later investing in Harbor. He also credits Damon John for advising him on wholesale distribution, particularly targeting boutique stores. Kevin emphasizes the importance of customer feedback and encourages entrepreneurs to engage directly for actionable insights.

Ways to connect with Kevin Lavelle:

๐Ÿ”— Website: https://www.harbor.co/

๐Ÿ”— Company Twitter: https://twitter.com/harborsleep

๐Ÿ”— Company Facebook: https://facebook.com/harborsleep

๐Ÿ”— Company Instagram: https://instagram.com/harborsleep

๐Ÿ”— Personal LinkedIn: https://www.linkedin.com/in/kevinlavelle/

๐Ÿ”— Company LinkedIn:https://www.linkedin.com/company/harborsleep/

I highly suggest you watch this entire exchange between Kevin Lavelleโญ๏ธTodd Westra ๐Ÿ“ˆ

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.growthandscaling.com/458

1. Subscribe and Listen to โ The Growth and Scaling Podcast with Todd Westra โ 

2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. ๐Ÿ‘‰ https://content.toddwestra.com/

3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. ๐Ÿ‘‰ โ https://captainscouncil.com/homeโ 

4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. ๐Ÿ‘‰  โ https://www.linqed.ai/โ 

Full Episode

Full Transcript

GASpodcastWithMokuToddwestraEntrepreneurshipInnovationSleepSupportParentingHacksMenswearRevolutionBabyMonitorPerformanceFabricCustomerFeedbackBusinessGrowthBehindTheScenesHarborMizzenAndMainFoundersJourneyStartupLifeBuildingABrand
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