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Projjal Ghatak, or JJ, is a tech CEO, coach, and angel investor split between Singapore and the Bay Area. He founded Onloop, which offers frameworks and products to help managers enhance team performance by simplifying management tasks, akin to fitness apps for health.
Ghatak emphasizes Onloop's Collaborative Team Development (CTD) framework, which focuses on energy, goals, feedback, and growth. The company uses applied AI to convert unstructured data into insights, improving goal clarity and management efficiency. He believes in prioritizing customer needs and tailoring products for end users over bureaucratic demands.
Ghatak discusses the shortcomings of OKRs and traditional performance reviews for knowledge workers, advocating for a feedback-driven approach at Onloop. He faced resistance from distrust of HR tech and noted the challenge of balancing immediate service needs with long-term software development, requiring venture capital to avoid a service-heavy model.
Ghatak gives a shoutout to Seeknow, a Midwest insure-tech client that values Onloop's alignment of high-level goals with actions. He emphasizes the need to narrow focus before scaling, influenced by his experience at Uber, and appreciates Midwest customer feedback for refining Onloop's offerings.
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