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457 How Lewis Cook Took Catapult Print from Startup to Leading Food Label Innovator in the U.S.

Lewis Cook

November 19, 20242 min read
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Lewis Cook is the CEO and founder of Catapult Print, a company that manufactures food labels for the North American food and beverage industry. Specializing in highly perishable products, Catapult offers fast production and quick turnaround times. Its labels can be found on items like pasta sauces and fresh produce in U.S. grocery stores.

Lewis highlights Catapult Print's shift from a design agency to the print industry, focusing on faster, cost-effective, high-quality label production. The company leverages technology for quick turnarounds—sometimes in as little as five days—and emphasizes vital customer service. It has grown to $65 million in revenue from a minor player but still competes with more prominent industry players.

Lewis discusses the challenges Catapult Print faced in gaining trust in a saturated market, where service promises are often broken. Overcoming skepticism was vital. As the company grew, staying focused on its niche—food and beverage labels—while prioritizing existing customers became challenging. 

Lewis gives a shoutout to his team for their shared passion and dedication to Catapult's success. He emphasizes the importance of a strong company culture where everyone understands and contributes to the vision. He also credits supplier partnerships for their support in helping the business grow.

Ways to connect with Lewis Cook :

🔗 Website: https://www.catapultprint.com/

🔗 Company Twitter: https://x.com/catapultprint

🔗 Company Facebook: https://www.facebook.com/catapultprint/

🔗 Company Instagram: https://www.instagram.com/catapultprint/

🔗 Company LinkedIn: https://www.linkedin.com/company/catapultprint/

🔗 Personal LinkedIn:https://www.linkedin.com/in/lewiscookwearecatapult/

I highly suggest you watch this entire exchange between Lewis Cook⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.growthandscaling.com/457

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Full Episode

Full Transcript

GASpodcastWithMokuToddwestraBusinessGrowthEntrepreneurshipStrategicPlanningFoodLabelsPrintInnovationCatapultPrintLabelIndustryFastTurnaroundFoodAndBeverageSupplyChainRevolutionStartupToSuccessCustomerServiceInnovationInBusinessDisruptingIndustriesSmallBusinessGrowthPerishableGoodsPrintTechStartupJourneyBusinessLeadershipMadeInTheUSAGroceryStoreBrandsLabelDesignIndustryDisruptionFoodProduction
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