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430 Jacco Van Der Kooij

Jacco Van Der Kooij

May 15, 20241 min read

Jacco van der Kooij, CEO of Winning by Design, brings his expertise in helping companies go to market and revenue architecture. With a background in the Netherlands and now residing in the US, Jacco has written several books on these topics.

Jacco emphasizes the importance of shifting focus from acquiring new clients to maximizing revenue from existing customers. He advises companies to identify the most suitable go-to-market (GTM) motion for their product and to optimize processes, use the right tools and technology, and ensure employees have the necessary skills.

Jacco provides practical advice for companies at different stages of growth. He encourages them to calculate and analyze their growth metrics, such as win rate and cost of acquisition, to make informed decisions and drive sustainable growth.

Jacco's insights shed light on the strategies and mindset necessary for companies to navigate the transition from initial launch to sustainable growth and scaling, emphasizing the need to anticipate future industry trends and adapt accordingly.

Ways to connect with Jacco van der Kooij:

I highly suggest you watch this entire exchange between Jacco van der Kooij and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.growthandscaling.com/430

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Todd Westra Interviews marketing Leaders and Business Owners who have made amazing breakthroughs in the quest to Scale their business

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