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Dr. Chris Brown, CEO and Co-founder of MarketCulture, specializes in shaping organizational culture, focusing on fostering customer-centricity. He helps senior leadership teams assess and improve customer-centric practices to enhance overall organizational culture and customer experiences.
Dr. Chris Brown highlights Market Culture's work with Vodafone and insurance-based clients, emphasizing the use of a rigorous assessment tool to enhance customer centricity. The goal is to identify blind spots, particularly in large organizations, and guide leaders in modeling customer-centric behaviors.
Dr. Chris Brown addresses challenges in defining "customer centricity" with a focus on clear behaviors. Scalability issues stem from labor-intensive programs. His advice emphasizes the financial value of customers, prioritizing retention for long-term success, and tackling awareness challenges through ongoing communication.
Dr. Chris Brown gives a shoutout to Sean, his recent partner with a sales background, appreciating his valuable insights into the entire customer journey, a significant contribution to the team.
Ways to connect with Dr. Chris Brown:
Website: http://www.marketculture.com/
Company Twitter: http://www.twitter.com/marketculture
Company Facebook: https://www.facebook.com/marketculture
Personal LinkedIn: https://www.linkedin.com/in/christopherlbrown/
YouTube: https://www.youtube.com/user/MarketCultureStrat/playlists
Company LinkedIn: https://www.linkedin.com/company/marketculture-strategies-inc/
I highly suggest you watch this entire exchange between Dr. Chris Brown and ⭐️Todd Westra 📈
If you're looking for tips and strategies to grow and scale your business, this episode is for you!
Full episode details here: https://links.thegaspodcast.com/358
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