Carolyn Lowe

Carolyn Lowe founded ROI Swift, a company that helps brands with revenue between $3 and 50 million grow and scale, notably through e-commerce strategies. She has a background in the tech industry, having worked at Dell, where she managed a significant division. 

Carolyn highlights her achievement of boosting Upspring’s Amazon business by 4,000% in 12 months, which fueled her passion for e-commerce and shaped ROI Swift's vision. This year, she pivoted ROI Swift to focus solely on Amazon, cutting 30% of revenue from paid search and social, driven by data showing higher profitability and manageability.

Carolyn discusses profitability challenges in a service-oriented business, noting that ROI Swift’s revenue from paid search and social was nearly half that of Amazon clients. She also highlights the difficulties of scaling from $2 million to $5 million, emphasizing the importance of a repeatable sales process for growth.

Carolyn gives a shoutout to the value of mentorship and community, crediting her success to solid connections within the Entrepreneurs Organization (EO). She also emphasizes the importance of team dynamics, noting that hiring mistakes can impact company culture and require prompt action.

Ways to connect with Carolyn Lowe:

🔗 Website: https://www.roiswift.com/

🔗 Personal LinkedIn: https://www.linkedin.com/in/carolynbyronlowe/

🔗 Company LinkedIn:https://www.linkedin.com/company/roi-swift/

I highly suggest you watch this entire exchange between Carolyn Lowe ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.growthandscaling.com/453

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