Ben Perkins

Ben Perkins, the Founder at &Collar. He leads a diverse team of 15+ individuals with varied backgrounds, strategically assigning roles tailored to each person's skill set. Ben's achievements include building a new supply chain that successfully sold over 1 million units with a remarkable 98% correct fulfillment rate.

Ben highlights &Collar's comfortable shirts with stretch, machine washability, and wrinkle resistance. Launched on Kickstarter, they swiftly sold out with creative prototype marketing. Operating organically since 2019, the business aims for $15-16 million in revenue this year, aided by a $300,000 October 2020 investment for pandemic-driven video marketing.

Ben tackles challenges like color issues, navigating COVID-19 marketing, product containers, and rapid expansions into new categories. He advises starting on Shopify, making modest initial investments for customer influence, prioritizing feedback through surveys, and avoiding hurried expansions. 

Ben gives a shoutout to Jeremy Andrus, the CEO of Traeger Grills and former CEO of Skullcandy, along with angel investors David Kornberg and Michael Silverson. Notably, Ben expresses gratitude to his brother for the significant support and guidance in the business.

Ways to connect with Ben Perkins:

• Website: https://andcollar.com/

• Company Facebook: https://www.facebook.com/andcollar

• Company Instagram: https://www.instagram.com/andcollar/

• Personal LinkedIn: https://www.linkedin.com/in/benjaminhperkins/

• Company LinkedIn: https://www.linkedin.com/company/andcollar/

• YouTube:https://www.youtube.com/channel/UCcF-JbtJVtu96tOIHZC673g

I highly suggest you watch this entire exchange between Ben Perkins and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.growthandscaling.com/402

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